Nichiyu Electric Forklifts Get a New Home in Australia

ISSP Office

Melbourne, Australia, 26 April 2017: ISS ProRack, a privately owned Australian company with over 20 years of delivering innovative warehouse storage and materials handling solutions, is set to boost the customer power of choice by launching the new home of Nichiyu Electric Forklifts in Australia with a stunning facility in the Melbourne suburb of Dandenong South, and online at: www.nichiyu.net.au.

Smart warehouse storage and materials handling is as much about saving costs as it is about making maximum business impact,” said Peter Boustead, MD, ISS ProRack.

Nichiyu brand is synonymous with electric forklift innovation, having developed the first electric forklift in Japan in 1937. Mitsubishi Nichiyu Forklift Co Ltd now owns 65% of UniCarriers, which, according to Bloomberg, positions the company as the third-biggest lift truck manufacturer, behind Toyota and KION Group. This means, Nichiyu is among the top three choices of warehouse managers around the world.

Since the inception in 1993 ISS ProRack has been committed to innovation to find the right solutions for their customers. With the ever-present need for improving business efficiency and the growing impact of human and environmental safety issues, the company has focused on electric forklifts. Therefore, when in 2015 many Nichiyu forklift customers in Australia found themselves stranded due to hostile takeover of a major dealership, it was logical for ISS ProRack to partner with a leader in electric forklift innovation.

Sustainability is the new normal as customers are aware of the environmental impact their operations can have on society,” says Brett Wood, chairman of the Industrial Truck Association (ITA).

According to Brett Wood, chairman of the Industrial Truck Association (ITA), there is significant trend towards electric lift trucks and the decline of internal combustion (IC) models. The former now make over 60% of all forklift orders.

“Sustainability is the new normal as customers are aware of the environmental impact their operations can have on society,” says Wood

ISS ProRack continues to push the boundaries of environmental responsibility, offering a range of Lithium battery-powered forklifts. They see this emerging ultra-clean technology as an extra competitive advantage for Australian food and pharmaceutical industries in their war for attractive markets in China and Europe.

“Smart warehouse storage and materials handling is as much about saving costs as it is about making maximum business impact,” said Peter Boustead, MD, ISS ProRack. “We understand the complexity of problems our customers face in addressing the rising business costs and the growing compliance demands of social responsibility. We can’t be just about making a sale. We need to look at our customers’ long-term success!”

The newly appointed National Manager for Nichiyu Electric Forklifts, Australia, Gary Hodge, has welcomed this partnership.

“Mitsubishi Nichiyu Forklift Co Ltd is committed to growth of the Australian market not just though the best technology but also excellence in customer service. As a recognised electric forklift innovator, we are thrilled to be represented by an Australian business like ISS ProRack, with strong customer service culture and innovation focus. We look forward to continuing to supply products that will support ISS ProRack and their customers on the path to local and export success,” said Gary Hodge.

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